As the world rapidly moves towards a digital platform, many are hesitant to engage with many aspects of traditional print. One of the primary reasons for this hesitancy is a fear of taking unnecessary environmentally damaging actions (such as printing e-mails) that are largely preventable with today’s technology. These attitudes stem from many environmental misconceptions, largely perpetuated by the digital vs. print conflict we are in the midst of. Chuck Leavell and Carlton Owen seek out to correct these misconceptions in a recent Wall Street Journal article.
As a response to many e-mail taglines that discourage against printing, Leavell bookends his letters with this: “Notice: It’s OK to print this email. Paper is a biodegradable, renewable, sustainable product made from trees. Growing and harvesting trees provides jobs for millions of Americans. Working forests are good for the environment and provide clean air and water, wildlife habitat and carbon storage. Thanks to improved forest management, we have more trees in America today than we had 100 years ago.” Leavell and Owen are tired of all of the anti-printing propaganda that has become a standard in the electronic age. They believe that people should not hesitate to print when they see it appropriate and convenient to do so.
At Pixxlz, we are using digital technologies to expand printing opportunities. As an online and social media application, we designed Pixxlz as a means for the customer to design and create in completely environmental ways: from the electronic conception to the green printed final product. It is refreshing to see others present an agenda that seeks to educate rather than persuade. Leavell and Owen gave us and many other green printers a voice with their article, and for that we are very grateful.
P.S. Feel free to print this blog.
Source: http://online.wsj.com/article/SB10001424052748704471904576228712797236124.html

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