May 20th, 2011
If your house says something about the person you are, then what do your walls say about you? Every building has plenty of them, whether you like them or not. The month of May is one of the busiest months for people to change residences. College students are moving out of their dorms or apartments, families are moving into their summer home, and many are starting a new lease in a new location. With all of the chaos surrounding a move-in or move-out, many forget the essential step of dressing-up the one thing that takes up most of the space in their home: their walls.
In today’s society, the poster market is a bit undefined. There are no stores that specialize solely in the sale of posters, and the retail stores that carry them don’t usually carry a broad selection. The sale of posters in abundance lives largely online, but that too does not come without its drawbacks. When ordering online, you run the risk of purchasing from an untrustworthy seller, receiving damaged goods, and being overcharged with taxes and shipping. In a world where technology rules, it seems that the poster industry is lagging significantly. I yearn for the day when I can walk into a friend’s dorm or apartment and see something other than a Bob Marley or John Belushi “College” poster. That day may come sooner than I thought.
At Pixxlz, we value creativity as much as we do printing. We believe that the two go hand-in-hand. Having said that, we wanted to provide a platform for our customers to create original posters from any image of their choice and we’ve been successful in creating such a platform. Being able to use this online platform, via Pixxlz.com, Facebook, or your mobile device, you can submit any image to be made into a poster. Say goodbye to traditional posters like Scarface and Aubrey Hepburn. And say hello to your new poster of your creation that includes memories of you and your friends at the Prom or that crazy day at the beach. Pixxlz is expanding the horizons of the very limited poster market for you and all your “Wall-Space.” Control goes back to the people who have to live in the wall and look at the wall everyday: You.
Category: Keeping It GreenComments (0)
May 12th, 2011
“Turn left on Cambridge Street. Go straight on Commonwealth.” We’ve all heard this robotic voice that has become a standard in many vehicles. With today’s constant advancements in technology, GPS can do so much more than routing you from Point A to Point B though. They are not still the bulky windshield ornaments that they once were, either. Today, GPS technology has found its way into the smartphone market, acting as a helping hand to consumers while playing Big Brother for marketers. GPS falls under the broader category of location-based services (LBS), which have become a staple on the mobile platform. A recent article on The Digital Nirvana looks into this fairly new LBS concept that has revolutionized the world of marketing.
Much of the magic of location-based services occurs unbeknownst to the consumer. Researchers recently announced findings that Apple, Android, and Windows phones contain tracking software. While this may stir up some concerns over privacy, LBS should not be seen as a threat to the consumer but a helping hand. Without these services, consumers would be left without many special deals and promotions that allow them to capitalize in the marketplace. The Sunday flier and supermarket coupon has now become the Foursquare badge and the QR code. Without a doubt, technology makes the life of the consumer easier.
At Pixxlz, we have taken steps to evolve alongside the location-based technology. Soon, we will be launching Pixxlz Mobile, an application that will completely change the way people go about printing. A service taking place entirely on your mobile device, Pixxlz Mobile will allow for you to take a photo with your iPhone, Droid, iPad etc., send the photo to Pixxlz, customize your project (size, quantity, mailing addresses), and send printed copies of your photos to yourself and loved ones. Grandma will no longer have to wait for you to return from vacation to see photos of her grandchildren at Disney World—she can see printed copies of the trip a few days in. In an increasingly portable world, Pixxlz Mobile eliminates the need of bulky cameras and trips to the One Hour Photo. We know that everyone lives on their phone, and now they can print from it.
Source: http://thedigitalnirvana.com/2011/04/location-based-services-whats-it-all-about/?utm_source=whattheythink&utm_medium=email&utm_campaign=WhatTheyThink+Daily
Category: PixxlzComments (0)
May 5th, 2011
As the world rapidly moves towards a digital platform, many are hesitant to engage with many aspects of traditional print. One of the primary reasons for this hesitancy is a fear of taking unnecessary environmentally damaging actions (such as printing e-mails) that are largely preventable with today’s technology. These attitudes stem from many environmental misconceptions, largely perpetuated by the digital vs. print conflict we are in the midst of. Chuck Leavell and Carlton Owen seek out to correct these misconceptions in a recent Wall Street Journal article.
As a response to many e-mail taglines that discourage against printing, Leavell bookends his letters with this: “Notice: It’s OK to print this email. Paper is a biodegradable, renewable, sustainable product made from trees. Growing and harvesting trees provides jobs for millions of Americans. Working forests are good for the environment and provide clean air and water, wildlife habitat and carbon storage. Thanks to improved forest management, we have more trees in America today than we had 100 years ago.” Leavell and Owen are tired of all of the anti-printing propaganda that has become a standard in the electronic age. They believe that people should not hesitate to print when they see it appropriate and convenient to do so.
At Pixxlz, we are using digital technologies to expand printing opportunities. As an online and social media application, we designed Pixxlz as a means for the customer to design and create in completely environmental ways: from the electronic conception to the green printed final product. It is refreshing to see others present an agenda that seeks to educate rather than persuade. Leavell and Owen gave us and many other green printers a voice with their article, and for that we are very grateful.
P.S. Feel free to print this blog.
Source: http://online.wsj.com/article/SB10001424052748704471904576228712797236124.html
Category: Green PrintingComments (0)