I’m a Mac girl, always have been - always will be. From the first Macintosh desktop that I had in my room in elementary school, to the Mac Classic that I learned to type on, there has been no shortage of Apple influence in my life. So as a die-hard Mac follower and an eco-friendly printer, I was sad to hear that Apple’s environmental awareness was rather lacking in the past few years while competitors like Dell and HP came out ahead of the curve.
Apple has been criticized by groups like Greenpeace for advertising green practices when, in actuality, they weren’t as eco-conscious as they claimed. Citing the lack of disposal options for customers with outdated Apple products and chemicals used in the manufacturing of their products, Apple was called upon to do more than just talk the talk. After touting their line of MacBooks as the most environmentally friendly laptop family in the industry, Apple is now doing more than just advertising their supposed green initiative.
Enter: Apple and the Environment, a new page on Apple.com aimed at breaking down the environmental impact of Apple’s products, from design and production through their product life cycle. Not only does the site breakdown where exactly Apple’s greenhouse gas emissions come from, it also explains the steps they have taken in the past few years to reduce their impact. For one, the size of their products has decreased. They have also taken measures to rid their products of harmful chemicals that they were once criticized for, even taking it a step further to rid their products of bromine and chlorine, an industry first.
So thank you, Apple. I knew I loved you for a reason.
